Allison Hsu is a trailblazer in the world of digital marketing. As the senior manager of digital marketing at Interscope Records, she has worked with some of the biggest names in the music industry, including Billie Eilish, Lady Gaga, and Holly Humberstone. With a keen eye for digital trends and a knack for harnessing the power of social media platforms like TikTok, Instagram, and YouTube, Allison has helped her clients reach new heights of success.
One of Allison's key strategies is to maximize the influence of her clients through innovative digital advertising campaigns. She also specializes in creating custom AR lenses and website builds that captivate audiences and drive engagement. In addition, Allison is known for her detailed teasing and launch campaigns, which generate buzz and excitement around new releases.
Allison's passion for digital marketing began during her time at UCLA, where she earned her Bachelor of Arts/Science degree in 2014. She further honed her skills by pursuing a master's degree in 2018, solidifying her expertise in the field. Her first foray into the world of social media came in October 2012 when she posted her first photo on Instagram, marking the beginning of her digital journey.
Despite her demanding career, Allison finds time to enjoy life outside of work. On her Instagram account, which boasts 70,000 followers, she shares glimpses of her adventures with friends and her boyfriend, TV actor Simu Liu. The couple made their relationship official in late 2022, marking a new chapter in both of their lives.
In her spare time, Allison loves to travel and explore new destinations. Her Instagram is filled with photos of her encounters with wild animals, such as tigers and cheetahs, showcasing her adventurous spirit. She also showcases her professional work, including the cover of Billie Eilish's album, "Happier Than Ever," demonstrating her talent and creativity as a digital marketer.
Before joining Interscope Records, Allison gained valuable experience as a VIP Public Relations intern for Jimmy Choo, where she honed her skills in public relations and marketing. Her passion for music and digital media ultimately led her to her role at Interscope Records, where she continues to make a significant impact on the industry.
Allison's dedication to her craft has not gone unnoticed. In 2022, she was honored to be included in the Forbes 30 Under 30 list for music, recognizing her as one of the industry's brightest young talents. With her innovative approach to digital marketing and her commitment to excellence, Allison Hsu is poised to continue making waves in the world of music and entertainment for years to come.