Alex Costa, born Gustavo Lopes Prado Costa on September 7, 1988, in Belo Horizonte, Brazil, is a Brazilian-American YouTube personality and social media content creator. He was born to Cláudio Tarso da Costa and Onélia Lopes McNamara. Alex grew up alongside his younger brothers, Guilherme and Vitor. In August 2001, the Costa family immigrated to the United States in search of better opportunities.
Alex started his YouTube channel on September 29, 2011, initially gaining attention for his gameplay videos on Call of Duty 4: Modern Warfare. Despite attending Cape Cod Community College, he decided to drop out and move to Los Angeles to pursue a career in entertainment.
After moving to Los Angeles, Alex Costa's YouTube channel began focusing on men's fashion, grooming, hair, travel, and overall lifestyle. His educational vlogs resonated with viewers, helping him amass a loyal following of over 4 million subscribers.
Alex Costa has been in a relationship with TikTok star Robbi Jan. Their partnership has been a source of support and inspiration for Alex, both personally and professionally.
Alex Costa documented his experience appearing in a music video for will.i.am's song "Boys & Girls" featuring Pia Mia. This collaboration provided him with valuable exposure and opportunities to expand his reach as a content creator.
Alex Costa's journey from Brazil to the United States and his transition into the world of social media and content creation exemplify his determination and passion for storytelling. Through his engaging vlogs and educational content, he has built a strong community of followers who look to him for style inspiration and lifestyle advice.