Adesegun Adeosun Jr. is a trailblazing entrepreneur, creative industry expert, and event promoter based in the United Kingdom. Born on December 24, 1984, in Lagos, Nigeria, Adesegun's journey from his humble beginnings to becoming a prominent figure in the entertainment industry is nothing short of inspiring.
Adesegun was raised by both of his parents in Lagos, where he developed a passion for music and entertainment from a young age. Determined to turn his passion into a successful career, he made the bold decision to relocate to London to pursue higher education. Adesegun studied advertising and marketing at the prestigious University of the Arts London, laying the foundation for his future endeavors in the creative industry.
Never one to rest on his laurels, Adesegun continued his academic journey by earning an MBA in Marketing Pathway-Pass from GSM London in 2011. Building on this accomplishment, he obtained a second MBA from the University of Wales in 2012, solidifying his expertise in business and marketing.
Armed with a wealth of knowledge and experience, Adesegun embarked on a journey to revolutionize the entertainment industry. In collaboration with his business partner, he founded Afro Nation and Smade Entertainment Group, where he serves as Founder and CEO. These organizations provide a platform for African artists to showcase their talent to a global audience, attracting the attention of international record labels.
Adesegun's innovative approach to event promotion has set him apart in the industry. By organizing concerts and festivals in upscale venues that draw crowds of over 20,000 attendees, he has garnered widespread recognition and media coverage from esteemed outlets such as the BBC and Forbes. In 2019, he orchestrated Afronation, the largest Afrobeats festival to date, further solidifying his status as a driving force in the music scene.
Not content with resting on his laurels, Adesegun has taken Afronation to new heights by expanding the festival to Portugal, Ghana, and Puerto Rico, captivating audiences around the world with the vibrant sounds of Afrobeats.
Adesegun's influence extends beyond the music industry, as he has collaborated with renowned artists such as Wizkid to elevate the Afrobeats genre to new heights. His entrepreneurial spirit, coupled with his passion for promoting African talent on a global scale, has cemented his reputation as a visionary leader in the entertainment world.
With a growing following of 950,000 followers on his iamsmade Instagram account, Adesegun continues to push boundaries and inspire the next generation of creatives. His journey from Lagos to London is a testament to the power of ambition, hard work, and unwavering dedication to one's craft.
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