At the young age of 17, Aashi Adani burst onto the social media scene as a personal fashion and beauty blogger. Hailing from Mumbai, India, she quickly gained a following for her fresh perspective on style, makeup, and skincare. Her Instagram account, @aashiadani, has amassed over 240,000 followers, making her a prominent influencer in the industry.
Before achieving fame as a social media sensation, Aashi focused on her education. She obtained her bachelor's degree in management studies and marketing from Lala Lajpatrai College of Commerce and Economics in 2019. Eager to expand her knowledge, she pursued accreditation in digital marketing from upGrad before earning her Master of Commerce degree from H.R. College of Commerce and Economics in 2021.
In 2017, Aashi partnered with Spoina Influencer Marketing Agency to launch "Dress it Out," a digital platform aimed at empowering young girls to share their fashion and beauty preferences. Through this initiative, she shared affordable style options, makeup reviews, and outfit inspirations, catering to individuals on a budget.
Aashi's commitment to providing accessible fashion advice stemmed from her own experiences as a college student. She understood the challenges of finding trendy yet affordable clothing and cosmetics, leading her to create a supportive community for like-minded individuals.
While Aashi is primarily known for her fashion content, she also delves into skincare and makeup tips on her social media platforms. Her videos often showcase stunning transformations, capturing the attention of viewers worldwide. Collaborating with renowned brands has further solidified her reputation as a trusted voice in the beauty industry.
One of Aashi's notable collaborations was with 82°E Skincare brand, founded by actress Deepika Padukone, in December of 2022. Additionally, she has worked with YouTube star Mridul Sharma, expanding her reach and influence in the digital sphere.
Aside from her professional endeavors, Aashi values her family and cultural traditions. In November 2019, she shared heartwarming videos of her sisters on her self-titled YouTube channel, showcasing their bond and shared interests.
On November 7, 2023, Aashi posted a joyful video on Instagram featuring her cousins celebrating the Diwali holiday. The festive clip, set to the tune of "Raanjhan Aaya" by Masaba, Akshay & IP, highlighted her close-knit connections and festive spirit.
Aashi Adani's journey in the world of fashion and beauty blogging exemplifies passion, perseverance, and a dedication to uplifting others. With a growing global following and a commitment to authenticity, she continues to inspire and empower individuals to express their unique sense of style.
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